Preethi Nair was born in Kerala, South India in 1971 and came to England as a child. After studying at the universities of Cardiff and Warwick, she worked as a management consultant but gave it up to follow her dream and become a writer. Confident that she had taken the required "leap of faith" by giving up work, in blissful naivety, she sent off copies of her manuscript thinking that it would be snapped up by a major publisher. It wasn't. Jobless and having been rejected by most publishers, Preethi took the deposit out of the flat she was about to buy and set up her own publishing company to self publish her book Gypsy Masala.
Not having enough money for a PR agency, she set up her multinational in the bedroom and appointed a feisty director, Pru Menon (her alter ego) to shamelessly hype the book. She did not tell anyone about her plan.
Working as several different people and with a frenetic double, indeed triple life, Preethi managed to gain substantial press coverage. After two years of a roller coaster of a journey, she signed a three-book deal with HarperCollins. Preethi won the Asian Woman of Achievement award for her endeavours and Pru was shortlisted as Publicist of the Year for the PPC awards.
100 Shades of White, her first novel with HarperCollins has been bought by the BBC for a television adaptation. Her latest book Beyond Indigo, a fictionalised account of this journey, has just been released with a reissue of Gypsy Masala.